Influence of employer brand discrepancy before and after recruitment on affective involvement and intention to leave the organization

Audrey CHARBONNIER-VOIRIN
INSEEC Business School

Charlotte LAGET
INSEEC Business School

Alexandra VIGNOLLES
INSEEC Business School

Abstract

This study investigates the influence of differences in perception between the internal and external employer brand (before and after recruitment) on affective involvement and intention to leave the organization. The results obtained on a sample of 186 employees of French computing services companies show a negative perception gap between the internal and external employer brand influences positively the intention to quit the organization. The greater this gap is, the greater the intention to quit increases. The study also shows an indirect effect of this difference on intention to quit, through affective involvement.