Article: Analyse des pratiques de RSE des clubs sportifs professionnels français

Aurélien FRANÇOIS* and Emmanuel BAYLE**          

* Docteur – Université de Bourgogne – Laboratoire Socio-Psychologie et Management du Sport (SPMS)
** Professeur – Institut des Sciences du Sport de l’Université de Lausanne (ISSUL)

Abstract

In the past reserved to firms, the concept of Corporate Social Responsibility (CSR) is spreading today to all organizations. This paper thus tackles the determinants and the implementation procedures of CSR within French professional sport clubs. Using a framework of analysis, which combines institutional and strategic approaches, we highlight the difficulty for those “hybrid” organizations to find a balance between the logics they face. The results show that the four clubs we studied (basketball and football) develop CSR practices mainly for cosmetic purposes. However the rise of new CSR forms let us glimpse a more integrated practice which could ease the tension between economic imperatives and social expectations.