CONTENTS

Editorial .................................... 2
Bassirou TIDJANI and Yves CHIROUZE
The perception of local cereals transformed by the housewife in Senegal: developing a measurement scale ....................... 6
Fatou Diop Sall
Role of country of origin in the perception of wine quality by the consumer Africa: a study in the Cameroonian context ........................... 34
TSAPI Victor, Paul and Monique DJEUMENE TCHUENTE
The purchase of street drugs in Africa: a test of understanding seemingly irrational behavior................ 55
Abdoulaye Ouattara
Analysis of consumer reactions to the rumor and managerial implications: an application to Cameroon ............. 70
Rosalie Christiane NGA Nkouma TSANGA
The socio-cultural dimensions of business behavior of small businesses in Africa ........ 89
Bertrand SOGBOSSI BOCCO
Marketing practices in small businesses in Senegal ........... 111
Ibrahima Samba DANKOCO and Ali Issa HAROUNA
Summaries of past issues and themes of future issues ................. 129
Subscriptions .................................... 69