Given the increasing scarcity and rising costs of raw materials as well as the need to fight against climate change, advances must continually be made in forms of mobility. Convinced that mobility is a fundamental to human development, Michelin is striving to innovate in response to these issues. Throughout the life span of tires, the impact on natural resources (energy, raw materials, water) can be improved in accordance a circular economy. Michelin is proposing four simultaneous levers of action over the life span of tires and a combination of solutions for better using resources. This is the company’s four-pronged strategy: reduce, succeed, recycle, renew.