RE20147638 ART. INVOLVED IN RECYCLING : THE STRATEGY OF A GROUP PRODUCING STRATEGIC MINERAL PRODUCTS

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Article: Involved in recycling : The strategy of a group producing strategic mineral products

By Alain ROLLAT

Chemical engineer, University of Strasbourg, graduate of the Institute of the Administration of Enterprises, University of Poitiers

Abstract

In 2011, developed countries discovered how much they depend on rare earths, which are indispensable to high technology. By imposing quotas on exports, China, the principal producer, caused prices to flare. Given this situation, which put a whole industry in danger (notably the green economy), Europe and the United States reacted by adopting measures for limiting the dependence on Chinese exports. They gave a boost to the recycling of components containing rare earth minerals. In 2007, Solvay launched a vast R&D program on rare earths that led, in 2012, to setting up plants at Saint-Fons and La Rochelle for recycling the rare earths contained in energy-efficient light bulbs, nickel-metal-hydride batteries and scraps from the production of magnets.

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Much has been said and written about work motivation since the advent of modern organizations. Management theories of motivation have focused their input on the identification of external stimuli that could be operated by organizations and over, the managers, with a view to stimulate the motivation of individuals. This article proposes a reversal of approach. Work motivation is understood as a highly dynamic individual resulting from the investment activities of three registers: Bonds, Initiatives and Aspirations. These three books are indispensable to each individual to work and are specific to each (the content varies from one individual to another) and are constantly changing, as and when they are actually invested and that the individual gets older. This conceptualization builds a new approach to the management of organizational motivation: the direction it proposes is to make each individual work of both the guardian and regulator of its Obligations / Initiatives / Aspirations.

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