EH20147531 ART. FROM GENERAL ELECTRIC TO BULL: A CASE OF MANAGERIAL KNOWLEDGE TRANSFER (1956-1970)
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Article : From General Electric to Bull: a case of managerial knowledge transfer (1956-1970)
Pierre MOUNIER-KUHN
Chargé de recherche - Centre Roland Mousnier - CNRS-Université Paris IV
Abstract
General Electric, the very model of an integrated, multidivisional conglomerate with an advanced management system, ventured into the computer business in the late 1950s. In 1964, it took over the French company Bull, a leading European manufacturer of information-processing machines. Bull had a dynamic educational policy, with an internal school to train its technical and commercial manpower as well as its clients. Its integration into the American multinational resulted in a wave of changes, as General Electric not only introduced novel information technologies, but also spread its highly formalized managerial procedures throughout its European subsidiaries. In turn, Bull contributed by transferring these techniques and bodies of knowledge to other organizations.