To be capable of innovating is to be able to grasp and manage opportunities as they arise. It means being able to take the risk of exploring the unknown. For this purpose, firms must maximize their exposure to the surrounding world in order to gain access to scientific knowledge and know-how about new practices. This corresponds to the concept of open innovation, as developed by Henry Chesbrough. A firm must set up genuine partnerships with all parties in its ecosystem of innovation. PSA Peugeot Citroën is pursuing a policy of open innovation, described herein with respect to three ecosystems: the academic, the corporate and the individual.
Past tenyears, literatureis an increasing numberof workstrying toidentify the differentleversto operateto encourageinnovationwithin companies.Incontinuationof this work focused onthe emergence of a"culture ofinnovation,"the state of theartmadein this articleallows us tobring about a feelingof "psychological safety" isthe only meansthat: - Membersof the organizationare notparalyzed byfear of failureand continueto offerbold initiatives, -Theseplayerslearn from themistakes thatwill inevitably becommitted during theinnovation processand are ableto no longerreproduce.We suggest, as such, somelines of thoughtto createaculture of "room for error"in organizations, starting withthe consolidation of thereward andsanction systemsby theinclinationof the direction to"Legends"failures.We stresshoweverthatthismay be possiblein the contextof American cultureis notnecessarily inthat ofFrench culture.