This detailed description of how hypermarkets sell the store’s cards exposes the technical, organizational and interactional conditions of this activity as well as the effects of a homologous habitus between salespersons and customers, which boosts the sale of these cards. Light is also shed on a phase of learning how to use “virtual” money.
Whileone wonders aboutthe business of thetwenty-first centuryand "the companypost-crisis",it is usefulto return to theoriginalcompanyof the twentieth century.Under what conditionsit isborn?Whatexplains theformsthat we know?And what arethe foundationsthat couldnowbe challenged?Berle and Meansprovidea historicalinterest, sincetheir bookThe ModernCorporationand Privateporperty(1932)analyzes theemergence ofmodern businessin the early the twentieth century.