GC201411733 ART. SELLING STORE CARDS, AN INTRODUCTION TO THE SOCIAL BRANDING OF DEMATERIALIZED MONEY

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Abstract

This detailed description of how hypermarkets sell the store’s cards exposes the technical, organizational and interactional conditions of this activity as well as the effects of a homologous habitus between salespersons and customers, which boosts the sale of these cards. Light is also shed on a phase of learning how to use “virtual” money.

9782747223454
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While one wonders about the business of the twenty-first century and "the company post-crisis", it is useful to return to the original company of the twentieth century. Under what conditions it is born? What explains the forms that we know? And what are the foundations that could now be challenged? Berle and Means provide a historical interest, since their book The Modern Corporation and Private porperty (1932) analyzes the emergence of modern business in the early the twentieth century.

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