This detailed description of how hypermarkets sell the store’s cards exposes the technical, organizational and interactional conditions of this activity as well as the effects of a homologous habitus between salespersons and customers, which boosts the sale of these cards. Light is also shed on a phase of learning how to use “virtual” money.
Past tenyears, literatureis an increasing numberof workstrying toidentify the differentleversto operateto encourageinnovationwithin companies.Incontinuationof this work focused onthe emergence of a"culture ofinnovation,"the state of theartmadein this articleallows us tobring about a feelingof "psychological safety" isthe only meansthat: - Membersof the organizationare notparalyzed byfear of failureand continueto offerbold initiatives, -Theseplayerslearn from themistakes thatwill inevitably becommitted during theinnovation processand are ableto no longerreproduce.We suggest, as such, somelines of thoughtto createaculture of "room for error"in organizations, starting withthe consolidation of thereward andsanction systemsby theinclinationof the direction to"Legends"failures.We stresshoweverthatthismay be possiblein the contextof American cultureis notnecessarily inthat ofFrench culture.