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GC201411733 ART. SELLING STORE CARDS, AN INTRODUCTION TO THE SOCIAL BRANDING OF DEMATERIALIZED MONEY

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Abstract

This detailed description of how hypermarkets sell the store’s cards exposes the technical, organizational and interactional conditions of this activity as well as the effects of a homologous habitus between salespersons and customers, which boosts the sale of these cards. Light is also shed on a phase of learning how to use “virtual” money.

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GC201411733 ART. SELLING STORE CARDS, AN INTRODUCTION TO THE SOCIAL BRANDING OF DEMATERIALIZED MONEY

GC201411733 ART. SELLING STORE CARDS, AN INTRODUCTION TO THE SOCIAL BRANDING OF DEMATERIALIZED MONEY

Write your review