RI2014344 ART. EMERGING TECHNOLOGY AND DIGITAL MARKETING

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Article: Emerging technology and digital marketing


By Jirasri DESLIS* et Jean-Claude MOISSINAC**

* R&D engineer in the department Traitement du Signal et des Images, Télécom ParisTech;

** Associate professor, Télécom ParisTech

Abstract

This technical view of advertising’s future scans several axes with, in common, plurality — plurality of tastes and sensitivities, plurality of cultures, plurality of knowledge and know-how. We must understand these forms of plurality in order to put the many sorts of digital communication to good use.



















9782747223379
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This article focuses on current and future analysis teams Socially Responsible Investment (SRI) of asset management in France. The aim of this paper is to investigate a possible convergence between traditional asset management and SRI management, in particular through a detailed study of the tasks performed by these teams and their position in the Management Industry assets. The results of a survey conducted in France in 2009 with key players in the field are presented. These results suggest a convergence taking place between SRI and conventional management (mainstream), although it still seems to be a great heterogeneity of practices reflecting a transition in a field still very fragmented.

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