RI2014344 ART. EMERGING TECHNOLOGY AND DIGITAL MARKETING
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Article: Emerging technology and digital marketing
By Jirasri DESLIS* et Jean-Claude MOISSINAC**
* R&D engineer in the department Traitement du Signal et des Images, Télécom ParisTech;
** Associate professor, Télécom ParisTech
Abstract
This technical view of advertising’s future scans several axes with, in common, plurality — plurality of tastes and sensitivities, plurality of cultures, plurality of knowledge and know-how. We must understand these forms of plurality in order to put the many sorts of digital communication to good use.
9782747223379
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