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GR2014930 ART. INFLUENCE OF EMPLOYER BRAND DISCREPANCY BEFORE AND AFTER RECRUITMENT ON AFFECTIVE INVOLVEMENT...
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Influence of employer brand discrepancy before and after recruitment on affective involvement and intention to leave the organization
Audrey CHARBONNIER-VOIRIN
INSEEC Business School
Charlotte LAGET
INSEEC Business School
Alexandra VIGNOLLES
INSEEC Business School
Abstract
This study investigates the influence of differences in perception between the internal and external employer brand (before and after recruitment) on affective involvement and intention to leave the organization. The results obtained on a sample of 186 employees of French computing services companies show a negative perception gap between the internal and external employer brand influences positively the intention to quit the organization. The greater this gap is, the greater the intention to quit increases. The study also shows an indirect effect of this difference on intention to quit, through affective involvement.
9782747223140
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