CONJOINT ANALYSIS: PRESENTATION OF THE METHOD AND POTENTIAL APPL
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Conjoint analysis is a technique for handling situations in which a decision maker has to deal with options that simultaneously vary across several attributes. Until now it has remained underused in human resource management, although this methodology enables to study the preferences of employees and/or employers confronted with choices in the various areas of HRM. The article first presents the method of conjoint analysis. It then shows its interest and potential applications for researches in human resource management.
SKU-1148
30 Items
2050-01-01
New
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This article focuses on current and future analysis teams Socially Responsible Investment (SRI) of asset management in France. The aim of this paper is to investigate a possible convergence between traditional asset management and SRI management, in particular through a detailed study of the tasks performed by these teams and their position in the Management Industry assets. The results of a survey conducted in France in 2009 with key players in the field are presented. These results suggest a convergence taking place between SRI and conventional management (mainstream), although it still seems to be a great heterogeneity of practices reflecting a transition in a field still very fragmented.
