RE20147533 ART. RAIL COMPETITION, A NATIONAL INHIBITION!
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Article: Conservation of the environment: An important dimension in plans for the LGV South Europe Atlantic (SEA)
By Christophe HUAU*, Thierry CHARLEMAGNE** and Philippe RAVACHE***
* Project SEA at Réseau Ferré de France (RFF)
** In charge of Environment at LISEA
*** Technical director of Projects at COSEA (the group that designed and built the LGV-SEA)
Abstract
France is creeping toward a reform of its rail system a few months before the last phase in the construction of single European rail area, as already happened for road or air transportation during the 1990s. The stated EU objective — shared by French representatives in Brussels but still repressed in the discourse of officials in Paris — is to abolish the last national borders that deter the work patiently carried out in view of creating a single rail area. EU rail policy does not just amount to a program for deregulating monopolies and regulating competition; it is also a powerful, deliberate tool for investment in transportation.
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This article intends to celebrate thirty years of Myriam, this amazing ad campaign that moved the France of 1981 alone, revealing the underside of the eponymous model, according to promise more and more daring: "On September 2, take off the top" "on September 4, I remove the bottom" ... in replaying with care and passion striptease Myriam, the article will show that, thirty years later, this gesture is eternal because with Myriam, there are always below to below. This amazing yarrow advertising allows us to approach (but not to know) the hidden springs of teasing seductions of advertising and commercial curiosity.