EM2014130 ART. PROPOSAL OF A MODEL OF SPACES FAVORABLE TO STRATEGIC CAPACITIES

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Article: Proposal of a model of spaces favorable to strategic capacities

Corinne GRENIER   

Professeure, HDR, Kedge Business School, responsable du Laboratoire « Organisation et système de Santé, Bien-Etre et Politiques Publiques » ; chercheure affiliée à Aix-Marseille Université, Institut de Management Public et Gouvernance territoriale, CERGAM EA4225, 13100 Aix-en-Provence, France 

Abstract

Numerous economic and legal constraints as well as prevailing institutional isomorphism configure health field, letting consider that strategic margins are there weak. On the contrary, we suggest rethinking these margins in terms of construction of strategic agencies, in a differentiating way, by rejecting duality between on one hand strong regulation by public policies and on the other hand a speech of some professionals of “let us make”.
We make emerge from the 5 articles which constitute this thematic issue a set of concepts which offers theoretical revival, because having all the peculiarity to overtake the terms of the duality which they question, and consequently to restore a certain thickness in our own way to analyze these dualities, allowing to identify and investigate the numerous complexities which cross the health field. Based on Dougherty and Dunne (2010), we propose a theoretical model of spaces favorable to strategic agencies of actors and organizations of the health field. Through such a space, we encourage to reconsider the eminently collective dimension of the field restructuring; not only because this restructuring has to be based on much coordination, but mainly because it can be designed and implemented only in a collective way.

9782747223263
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This article intends to celebrate thirty years of Myriam, this amazing ad campaign that moved the France of 1981 alone, revealing the underside of the eponymous model, according to promise more and more daring: "On September 2, take off the top" "on September 4, I remove the bottom" ... in replaying with care and passion striptease Myriam, the article will show that, thirty years later, this gesture is eternal because with Myriam, there are always below to below. This amazing yarrow advertising allows us to approach (but not to know) the hidden springs of teasing seductions of advertising and commercial curiosity.

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