The output of the iPad, the digital tablet from Apple, was accompanied by a considerable number of comments and predictions about its chances of success. This enthusiasm was focused on the qualities
intrinsic to the object and purpose was to question the ability of the firm at the apple to turn into gold everything she designs. IPad that works or does not work, however, is not essential. In a corporate vision, the iPad should not be seen as an object more or less revolutionary, but as part of the road with an organization, will play a major role in a market in the making, the the "digital home". The important thing is to understand how this element is part of a complex long-term strategy, the stakes are high. In this paper, we propose a reading of the iPad in terms of corporate strategy and issues of industrial reconfiguration. This
example allows to highlight a shift in a world where strategy becomes truly dynamic.