The breakthrough of electric vehicles owes much to the actions of the manufacturers and social activists who took the initiative and to the reasons that galvanized them. This innovation requires modifying specifications for evaluation, steering and sales that were well established in both practice and theory. This overview of the changes under way refers to several recent studies in the various disciplines (management, economics, psychology, sociology) mobilized in support of this industrial adventure.
Much has beensaid and written aboutwork motivationsince the adventof modern organizations.Managementtheoriesof motivationhave focusedtheir inputon the identification ofexternal stimulithat could beoperated byorganizationsandover,the managers, with a viewto stimulatethe motivation ofindividuals.This article proposesareversalof approach.Work motivationisunderstood asahighlydynamicindividualresulting from the investmentactivitiesof threeregisters:Bonds,InitiativesandAspirations.These threebooksare indispensableto each individualto workand arespecific to each(the contentvaries from one individualto another)and areconstantly changing,asand when theyare actuallyinvested andthat theindividualgets older.This conceptualizationbuildsa new approach tothe management oforganizationalmotivation:the direction itproposesis to makeeach individualworkof boththe guardian andregulatorof itsObligations/ Initiatives/Aspirations.