RI2014232 ART. What automobile industry in twenty years?

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Abstract

The principal challenge in the coming years for car-making technology will be energy — the need to make vehicles that guzzle less gas and emit less CO2. A new form of mobility will emerge based not on a single solution but on the diversification of energy sources, with a sizeable share reserved for electricity and hydrogen fuel-cells. Toyota has decided to place hybrid motors at the center of its vision of this “smart” mobility in a society with vehicles connected to the Internet. This future mobility will have four pillars: safety, comfort, growing mobility and sustainable development.

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The introduction of international practices in Vietnam's management seems to stumble on some cultural behavior. Rather than examine a hypothetical change in values​​, it is to understand the idea that actors have of the place of the individual and his relation to others in the Vietnamese context. From a comparison line by line of a code of business ethics and its Vietnamese translation, we will highlight in this article two very different conceptions of the relationship to the world and good governance. It is from this understanding of the differences between these two cultural worlds that companies could adapt their management practices to local conditions.

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