RI2014332 ART. REINVENTING THE MAIL MEDIA

€9.79
Type d'édition : Papier
Quantity
Add to wishlist

Article: Reinventing the mail media

By Éric TROUSSET

Assistant general manager of marketing & surveys, Mediapost Publicité

 

Abstract

Communication, by nature in the avant-garde, must cope with accelerated changes stemming from digital innovations. The media, agencies and advertisers who want to boost their brands must redesign their business models. In this deeply changing context, the French Post Office (La Poste) must reinvent mail services. How to sell direct marketing campaigns based on printed matter given the immediateness, sharing and geolocalization characteristic of Google, Twitter or Facebook? During the process leading up to a purchase, consumers — the hub of this reinvention — know how to tell the difference between media. How to decipher this process and offer consumers the best of both printed and digital communication?



 

9782747223379
30 Items
New

16 other products in the same category:

This website uses cookies to ensure you get the best experience on our website