A growing number of investors no longer seeks mainly to earn money by running businesses, but by making transactions on property rights of companies. The purchase and resale of industrial and commercial establishments are moments where large sums of money are exchanged quickly and in which fortunes are made ​​and unmade. What are the consequences of these changes in ownership on the constant long-term development of the institutions concerned and prosperity (or decline) of their stakeholders (employees, customers, suppliers, small investors and local) ? We propose here to examine these issues from the case study of European investment in the Brazilian bioethanol.

The introduction of international practices in Vietnam's management seems to stumble on some cultural behavior. Rather than examine a hypothetical change in values​​, it is to understand the idea that actors have of the place of the individual and his relation to others in the Vietnamese context. From a comparison line by line of a code of business ethics and its Vietnamese translation, we will highlight in this article two very different conceptions of the relationship to the world and good governance. It is from this understanding of the differences between these two cultural worlds that companies could adapt their management practices to local conditions.