This article focusesoncurrent and futureanalysis teamsSocially Responsible Investment (SRI) ofasset managementin France.Theaim of this paperis to investigatea possibleconvergence betweentraditionalasset managementandSRI management, in particular througha detailed studyof the tasks performedby these teamsand theirposition in theManagement Industryassets.The resultsof a survey conductedin France in 2009with keyplayers in the fieldare presented.These results suggestaconvergencetaking place betweenSRI andconventional management(mainstream), although itstill seemsto be agreat heterogeneityof practicesreflectinga transitionin a fieldstill veryfragmented.
This articleintends tocelebratethirty years ofMyriam,this amazingad campaignthat movedtheFranceof1981alone, revealingtheunderside of theeponymousmodel, accordingtopromisemore andmore daring: "On September 2,take offthe top""on September 4,I removethe bottom"...inreplayingwith care and passionstripteaseMyriam, the articlewill show that,thirty years later,this gestureis eternalbecause withMyriam,there are alwaysbelowtobelow.This amazingyarrowadvertisingallows usto approach(but notto know)the hidden springsofteasingseductions ofadvertisingandcommercialcuriosity.