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La finance comportementale contribue à la compréhension des nombreuses anomalies mises en évidence sur les marchés financiers par la prise en compte d'une rationalité cognitive des acteurs. Son développement a été rendu possible grâce à une meilleure connaissance des mécanismes psychologiques qui entrent en jeu lors de la prise de décision.Auteurs :Grandin Pascal
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