RE20147634 ART. CONSUMER COMMITMENTS AND EXPECTATIONS GIVEN NEW CONSUMPTION PATTERNS...
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Article: Consumer commitments and expectations given new consumption patterns: Opportunities for the circular economy
By Sophie DUBUISSON-QUELLIER, senior researcher, Center of the Sociology of Organizations, CNRS-Sciences Po
Abstract
The circular economy seeks to make the activities of designing, producing, using and recycling products part of a single cycle. It thus tends to make more room for consumers who, no longer pushed to the end of the chain, are fully integrated in these economic activities. What do consumers expect from a circular economy? Although it is still difficult to state society’s aspirations in this field, we can imagine how alternative forms of consumption help renew the role of consumers in the economy. New, contemporary consumption patterns are described; and two major characteristics of consumer aspirations, brought to light, namely: strong expectations for guaranteeing production systems and more collective forms of commitment to the governance of economic systems.
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