GC201411638 ART. THE AMBIGUITIES OF LANGUAGE AS A REFLECTION OF CULTURAL AMBIGUITY...
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Abstract
Language, a major vector of “corporate culture”, enables a firm’s leadership to value certain behavior patterns. Its use and comprehension are not free of ambiguity however, since a language is laden with the ambiguities specific to the corporate culture. Managerial science often analyzes this culture as a factor reducing ambiguity, since it generates a coherence between the ideal and practical dimensions. By placing the ambiguities of language and, thus, of corporate culture at the center of our analysis, we explain how an organizational culture evolves concomitantly with its utilization by various stakeholders (the personnel as well as the leadership), how ambiguity can become a resource whereby stakeholders justify their practices.
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The introduction of international practices in Vietnam's management seems to stumble on some cultural behavior. Rather than examine a hypothetical change in values, it is to understand the idea that actors have of the place of the individual and his relation to others in the Vietnamese context. From a comparison line by line of a code of business ethics and its Vietnamese translation, we will highlight in this article two very different conceptions of the relationship to the world and good governance. It is from this understanding of the differences between these two cultural worlds that companies could adapt their management practices to local conditions.
