This article intends to celebrate thirty years of Myriam, this amazing ad campaign that moved the France of 1981 alone, revealing the underside of the eponymous model, according to promise more and more daring: "On September 2, take off the top" "on September 4, I remove the bottom" ... in replaying with care and passion striptease Myriam, the article will show that, thirty years later, this gesture is eternal because with Myriam, there are always below to below. This amazing yarrow advertising allows us to approach (but not to know) the hidden springs of teasing seductions of advertising and commercial curiosity.

The introduction of international practices in Vietnam's management seems to stumble on some cultural behavior. Rather than examine a hypothetical change in values​​, it is to understand the idea that actors have of the place of the individual and his relation to others in the Vietnamese context. From a comparison line by line of a code of business ethics and its Vietnamese translation, we will highlight in this article two very different conceptions of the relationship to the world and good governance. It is from this understanding of the differences between these two cultural worlds that companies could adapt their management practices to local conditions.