GC201411733 ART. SELLING STORE CARDS, AN INTRODUCTION TO THE SOCIAL BRANDING OF DEMATERIALIZED MONEY
- Write a review
€9.79
Abstract
This detailed description of how hypermarkets sell the store’s cards exposes the technical, organizational and interactional conditions of this activity as well as the effects of a homologous habitus between salespersons and customers, which boosts the sale of these cards. Light is also shed on a phase of learning how to use “virtual” money.
9782747223454
30 Items
New
16 other products in the same category:
Availability: Out of stock
