RI2014331 ART. GROWTH, STAGNATION AND METAMORPHOSIS OF THE ADVERTISING TRADE IN FRANCE
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Article: Growth, stagnation and metamorphosis of the advertising trade in France
By Philippe LEGENDRE
Delegate-general, Institut de Recherche et d’Étude sur la Publicité (IREP)
Abstract
This panorama of the advertising market since the 1950s looks back on major changes in advertising. It thus helps us better understand the revolution under way.
9782747223379
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