RI2014331 ART. GROWTH, STAGNATION AND METAMORPHOSIS OF THE ADVERTISING TRADE IN FRANCE

€9.79
Type d'édition : Papier
Quantity
Add to wishlist

Article: Growth, stagnation and metamorphosis of the advertising trade in France

By Philippe LEGENDRE

Delegate-general, Institut de Recherche et d’Étude sur la Publicité (IREP)

 

Abstract

This panorama of the advertising market since the 1950s looks back on major changes in advertising. It thus helps us better understand the revolution under way.

 

9782747223379
30 Items
New

16 other products in the same category:

This website uses cookies to ensure you get the best experience on our website