RI2014342 ART. FOCUS ON THE USER: WHEN ADVERTISING SERVES USERS

€9.79
Type d'édition : Papier
Quantity
Add to wishlist

Article: Focus on the user: When advertising serves users

By Nick LEEDER* et Patrick HENEGHAN**

* CEO, Google France;

** Google France

Abstract

Digital marketing is changing continuously. Each new device, tool, program or platform opens new possibilities for meeting existing customers or new prospects. Given the pace of these changes, guidelines must be worked out that remain stable even as technology evolves, transforming the lives of both customers and advertisers.















9782747223379
30 Items
New

16 other products in the same category:

This website uses cookies to ensure you get the best experience on our website