RI2014342 ART. FOCUS ON THE USER: WHEN ADVERTISING SERVES USERS
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Article: Focus on the user: When advertising serves users
By Nick LEEDER* et Patrick HENEGHAN**
* CEO, Google France;
** Google France
Abstract
Digital marketing is changing continuously. Each new device, tool, program or platform opens new possibilities for meeting existing customers or new prospects. Given the pace of these changes, guidelines must be worked out that remain stable even as technology evolves, transforming the lives of both customers and advertisers.
9782747223379
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