Article: Emerging technology and digital marketing

By Jirasri DESLIS* et Jean-Claude MOISSINAC**

* R&D engineer in the department Traitement du Signal et des Images, Télécom ParisTech;

** Associate professor, Télécom ParisTech

Abstract

This technical view of advertising’s future scans several axes with, in common, plurality — plurality of tastes and sensitivities, plurality of cultures, plurality of knowledge and know-how. We must understand these forms of plurality in order to put the many sorts of digital communication to good use.