Article: Comment orchestrer la participation de la foule à une activité de crowdsourcing ? La taxonomie des 4 C1

Sophie RENAULT

Institut d’Administration des Entreprise d’Orléans, Vallorem (EA 6296)

Abstract

In a spirit of open innovation, organisations mobilise the crowd in order to create value beyond their borders. Organisations therefore want to benefit from the crowd’s resources and skills: “grey matter”, creativity, money… All literature on this topic is relatively recent, so it might be helpful to ask this basic question: how can crowd participation to a crowdsourcing activity be organised? In order to answer this question, we have chosen an exploratory qualitative research method. Through an abductive approach, our research presents an original taxonomy of crowdsourcing which we will call “the 4 Cs of crowdsourcing”: cumulative crowdsourcing, collaborative crowdsourcing, competitive crowdsourcing and coopetitive crowdsourcing.