SI2014132 ART. COMMENT ORCHESTRER LA PARTICIPATION DE LA FOULE A UNE ACTIVITE DE CROWDSOURCING ?...
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Article: Comment orchestrer la participation de la foule à une activité de crowdsourcing ? La taxonomie des 4 C1
Sophie RENAULT
Institut d’Administration des Entreprise d’Orléans, Vallorem (EA 6296)
Abstract
In a spirit of open innovation, organisations mobilise the crowd in order to create value beyond their borders. Organisations therefore want to benefit from the crowd’s resources and skills: “grey matter”, creativity, money… All literature on this topic is relatively recent, so it might be helpful to ask this basic question: how can crowd participation to a crowdsourcing activity be organised? In order to answer this question, we have chosen an exploratory qualitative research method. Through an abductive approach, our research presents an original taxonomy of crowdsourcing which we will call “the 4 Cs of crowdsourcing”: cumulative crowdsourcing, collaborative crowdsourcing, competitive crowdsourcing and coopetitive crowdsourcing.
9782747223157
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The introduction of international practices in Vietnam's management seems to stumble on some cultural behavior. Rather than examine a hypothetical change in values, it is to understand the idea that actors have of the place of the individual and his relation to others in the Vietnamese context. From a comparison line by line of a code of business ethics and its Vietnamese translation, we will highlight in this article two very different conceptions of the relationship to the world and good governance. It is from this understanding of the differences between these two cultural worlds that companies could adapt their management practices to local conditions.
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Availability: 999 In Stock
