Article: Responsabilité sociétale et aptitude à l’innovation durable des petites organisations

Corinne Van DER YEUGHT

Maître de conférences - Groupe de Recherche en Management (GRM, EA 4711)
IAE, Université de Toulon

Abstract

This article first examines the obstacles faced by small organizations in their progress towards sustainable development and social responsibility. Then, it focuses on processes that may enhance their sustainable innovativeness in their effort to overcome these difficulties. The theoretical framework is built in reference to the dynamic capabilities approach which is the accepted strategic management framework to implement the reconfiguration of resources and competences required when the environment of organizations changes. The empirical part is based on an intervention-research enquiry conducted longitudinally within a network of small tourism organizations in the South of France. The study translates the concept of dynamic capabilities into an operational sequencing program to identify which processes produce the sustainable innovations developed in the network. Six variables explaining the results are identified and analysed, and then a model of sustainable innovativeness in small organizations is proposed as a synthesis of the study.