This article intends to celebrate thirty years of Myriam, this amazing ad campaign that moved the France of 1981 alone, revealing the underside of the eponymous model, according to promise more and more daring: "On September 2, take off the top" "on September 4, I remove the bottom" ... in replaying with care and passion striptease Myriam, the article will show that, thirty years later, this gesture is eternal because with Myriam, there are always below to below. This amazing yarrow advertising allows us to approach (but not to know) the hidden springs of teasing seductions of advertising and commercial curiosity.
EM2014430 Art. Les médecins grands et beaux sont-ils plus souvent perçus comme de « grands » médecins ?
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Résumé
Objectif : Examiner dans quelle mesure les caractéristiques physiques telles que la taille, la corpulence et lapparence physique des médecins traitants sont corrélées à la confiance que leur portent leurs patients, le degré auquel ils suivent leur prescription et lévaluation quils font de leur compétence. Méthode : Enquête par questionnaire auprès de 1161 jeunes adultes (âge moyen = 20,1 ans). Résultats : La confiance des patients, le degré auquel ils suivent leurs prescriptions et la compétence quils attribuent à leur médecin traitant sont corrélés positivement avec sa taille et sa beauté physique, mais négativement avec son âge et sa corpulence. Le sexe du médecin na pas dincidence sur le jugement.
Mots-clés : Relation médecin-patient ; apparence physique ; taille.
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This article intends to celebrate thirty years of Myriam, this amazing ad campaign that moved the France of 1981 alone, revealing the underside of the eponymous model, according to promise more and more daring: "On September 2, take off the top" "on September 4, I remove the bottom" ... in replaying with care and passion striptease Myriam, the article will show that, thirty years later, this gesture is eternal because with Myriam, there are always below to below. This amazing yarrow advertising allows us to approach (but not to know) the hidden springs of teasing seductions of advertising and commercial curiosity.
This article intends to celebrate thirty years of Myriam, this amazing ad campaign that moved the France of 1981 alone, revealing the underside of the eponymous model, according to promise more and more daring: "On September 2, take off the top" "on September 4, I remove the bottom" ... in replaying with care and passion striptease Myriam, the article will show that, thirty years later, this gesture is eternal because with Myriam, there are always below to below. This amazing yarrow advertising allows us to approach (but not to know) the hidden springs of teasing seductions of advertising and commercial curiosity.