RI2014237 ART. AN ACADEMIC'S VIEWPOINT: HOW TO UNDERSTAND CHANGE?

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Abstract

The classical distinction between center and periphery — with or without the idea of a “homeland base” (which used to be relevant for explaining differences in the performance of automakers’ internationalization strategies) — might now keep us from understanding the new phase of restructuring under way in the automobile industry. Two questions — related to product policies and productive organizations — serve to measure the new challenge that history has forced upon research in the social sciences. Social scientists must avoid transposing their grids of analysis to current events. They are being asked to renovate their theoretical paradigms and methods of investigation at a pace at least as fast as events in the field.

9782747223041
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This article intends to celebrate thirty years of Myriam, this amazing ad campaign that moved the France of 1981 alone, revealing the underside of the eponymous model, according to promise more and more daring: "On September 2, take off the top" "on September 4, I remove the bottom" ... in replaying with care and passion striptease Myriam, the article will show that, thirty years later, this gesture is eternal because with Myriam, there are always below to below. This amazing yarrow advertising allows us to approach (but not to know) the hidden springs of teasing seductions of advertising and commercial curiosity.

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