RI2014239 ART. QUALITY, A SOURCE OF VALUE FOR THE AUTOMOBILE INDUSTRY AND RELATED SERVICES

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 Abstract

The automobile industry must meet high requirements related to safety, environmental norms, price and, too, brand name. Quality is a major lever for being competitive, since it acts on production costs and helps meet consumer expectations. It is important for joint specifications to be adopted since they can decisively improve the competitive edge of those who know how to position themselves in the process of drawing up internationally recognized standards. Public authorities play a key role by supporting procedures for ongoing improvements (essential to increasing a company’s competitive advantage) and implementing a strategy of standardization in the service of public policies, in particular for France to reconquer its industry.

9782747223041
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A growing number of investors no longer seeks mainly to earn money by running businesses, but by making transactions on property rights of companies. The purchase and resale of industrial and commercial establishments are moments where large sums of money are exchanged quickly and in which fortunes are made ​​and unmade. What are the consequences of these changes in ownership on the constant long-term development of the institutions concerned and prosperity (or decline) of their stakeholders (employees, customers, suppliers, small investors and local) ? We propose here to examine these issues from the case study of European investment in the Brazilian bioethanol.

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