RI2014337 ART. A COLLABORATIVE RESEARCH PROJECT ON AUDIENCE MEASUREMENT AND NEW ADVERTISING FORMATS

Article: A collaborative research project on audience measurement and new advertising formats

By Fabienne ANDRO

Researcher, Orange Labs
 

Abstract

This article comes out of research conducted as part of Measure Interactivity Research Innovation Advertising and Devices (MIRIAD), a collaborative project approved by the Competitive Pole “Images and Networks” and backed by: the Ministry of Industry, the Brittany Region, Rennes Metropolis, the Quimper-Cornouaille Technopole and Finistère Department. This project brought together eleven partners from industry (Orange Labs, Le Télégramme, Alcatel Lucent), academia (Télécom Bretagne, ESC Rennes and the universities of Rennes 1, Rennes 2 and South Britanny) and small and medium-sized businesses (Alenty, BookBeo, NewLC, Polymorph). It lasted 23 months and terminated in October 2012.