ANALYSIS OF COMMUNICATIVE 'WRITINGS OF CSR ": THE CASE OF CHARTE

This article tries to propose a procesual and interactionist reading of CSR professional practices. The study takes place in the field of firms and professional groups that develop this type of “business ethic codes”, and points the fact that CSR is linked with legitimacy for them. The article supports a theoretical perspective, by showing that ethical charters can be understood as moral promises submitted to the social community.