TOWER CARE OMG MOBILIZATION AGAINST THE GM PROMOTION OF ALTERNAT

This paper analyses how sustainable development is defined through action and reaction between firms and its stakeholders which belongs to a same economic sector. I focus on how activists, who are against GMO diffusion, participate in using force to the process of definition of sustainable agriculture. Through content analysis of secondary data, I show that there are two opposed definitions of sustainable agriculture at the origin of the conflict on GMO, and that each actor mobilizes the sustainable agriculture concept to justify its position.