RI2014132 ART. AU COEUR D'UNE INITIATIVE GLOBALE D'INNOVATION OUVERTE POUR PREPARER CHEZ PSA PEUGEOT CITROEN Maximize

RI2014132 ART.At the core of a global "open innovation" initiative for designing the automobile of the future at psa...

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Abstract


To be capable of innovating is to be able to grasp and manage opportunities as they arise. It means being able to take the risk of exploring the unknown. For this purpose, firms must maximize their exposure to the surrounding world in order to gain access to scientific knowledge and know-how about new practices. This corresponds to the concept of open innovation, as developed by Henry Chesbrough. A firm must set up genuine partnerships with all parties in its ecosystem of innovation. PSA Peugeot Citroën is pursuing a policy of open innovation, described herein with respect to three ecosystems: the academic, the corporate and the individual.
 

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RI2014132 ART.At the core of a global "open innovation" initiative for designing the automobile of the future at psa...

RI2014132 ART.At the core of a global "open innovation" initiative for designing the automobile of the future at psa...

Write your review