Abstract

In France, tourist accommodations are very numerous and are subject to important hotel investments made by sovereign wealth funds, private wealth funds, etc. Investing in luxury hotel permits to hold and manage an exceptional property and control its knowhow. The 'Asset Management Immobilier' also creates value by using all the levers, such as real estate management lever which requires strong reglementary constraints or as the partnership lever. However, as the case of the « 251 rue Saint-Honoré » shows, the « Asset Management Immobilier » is an art of management which is difficult to practice. The property must be submit to greater expertise before implementing any strategy.

Keywords: Real Estate Asset Management, levers, value creation, accommodation capacity, investors, investment funds, sovereign wealth funds, 'trophy asset', private wealth, art, management, real estate, investment property, partnership, knowhow, expertise.