Our environment is constantly changing new technologies, changes in purchasing behaviour, instantaneous information available to almost everyone, public health issues…

In this highly competitive context, the sales function is more than ever the driving force of the company, which is looking for professional salespersons capable of adapting, selling successfully and achieving their objectives.

ISBN : 978-27472-3500-6

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Un ouvrage incontournable pour comprendre l'Espagne d'hier, d'aujourd'hui et celle de demain.