SALES REPRESENTATIVES !

SALES REPRESENTATIVES !

29,00 €
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Our environment is constantly changing new technologies, changes in purchasing behaviour, instantaneous information available to almost everyone, public health issues…

In this highly competitive context, the sales function is more than ever the driving force of the company, which is looking for professional salespersons capable of adapting, selling successfully and achieving their objectives.

ISBN : 978-27472-3500-6

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Our environment is constantly changing new technologies, changes in purchasing behaviour, instantaneous information available to almost everyone, public health issues…

In this highly competitive context, the sales function is more than ever the driving force of the company, which is looking for professional salespersons capable of adapting, selling successfully and achieving their objectives.

To effectively meet these challenges, the salesperson needs to be prepared and to have tools that can be quickly used and adapted to the following situations:

 Prospecting,

 Preparing appointments,

 The discovery of needs,

 Argumentation,

 Negotiation,

 Building customer loyalty.

Throughout the pages, and in a dialogue between Olivia, a future salesperson, and the authors, this book helps readers to successfully tackle the sales situations they will encounter on a daily basis.

The book is illustrated with examples, expert advice and "tried and tested" practical sales techniques.

LES AUTEURS :

GIFFARD Pierre-Olivier is a teacher and Director of the Marketing, Entrepreneurship and Business Development Department at ESCE International Business School. He is also responsible for the Business Engineering Specialization in master’s degree.

 

BURGESS Mike is a seasoned salesperson adding his experience of selling high performance chemicals in diverse industries such as wood-glues, surfactants and chemicals for the paper industry.

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Ce premier ouvrage sur le sujet de la crise du COVID-19 a pour but d'aider toutes les organisations à gérer cette crise. Rédigé par un collectif de professionnels et de chercheurs en management, ce livre permet de définir cette crise, de proposer des manières de la gérer et de s'interroger sur les modalités de sortie. 

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