This article is inspired by an accident in a hospital where a pregnant woman died on the operating table because her husband was unwilling to sign the operation consent form. What’s lurking behind this tragedy is the crisis of faith between doctors and patients in China. The crisis is a product of the Marketization of the health care system, which generates an unequal relationship between doctors and patients. Such a relationship makes patients unable to actively protect their rights. From a bioethical perspective, health is a basic right for everyone. In order to improve the physician-patient relationship, health rights must be considered as a priority in policy making. Although the Chinese government has been trying to implement universal health coverage, a progress indeed, problems and difficulties still exist in equalizing status between patients and doctors and in rebuilding a benign physicianpatient relationship.
Cet article entend célébrer les trente ans de Myriam, cette étonnante campagne publicitaire qui émut la France tranquille de 1981 en révélant les dessous du modèle éponyme, au gré de promesses de plus en plus osées : « Le 2 septembre, j’enlève le haut », « Le 4 septembre, j’enlève le bas »… En rejouant avec attention et passion le strip-tease de Myriam, l’article montrera que, trente ans après, ce geste est éternel puisqu’avec Myriam, il y a toujours des dessous aux dessous. Cet étonnant millefeuille publicitaire nous permet ainsi d’approcher (mais non de connaître) les ressorts cachés du teasing publicitaire et des séductions de la curiosité commerciale.